Business Podcast Consultation
Podcast Dublin offers tailored consultation for businesses ready to launch or improve their podcast.
We help you shape a clear strategy, define your audience, and build a format that supports your brand goals. From content planning and show positioning to equipment selection, recording workflows, and remote setup, we cover the full process.
We also advise on hosting, distribution, and analytics so you can measure ROI and grow sustainably. Whether you’re starting from scratch or refining an existing show, our guidance turns your ideas into a professional, consistent podcast that drives leads, authority, and customer trust.
Podcast Strategy and Positioning
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Brand alignment: Clarify your show’s purpose, voice, and key messages so every episode supports business goals.
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Audience definition: Identify target listeners, map their needs, and craft value propositions that convert.
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Format and structure: Select episode formats, segment flow, length, and cadence that align with your resources and audience's habits.
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Competitor and category review: Identify your market gap and craft a distinctive angle.
Content Planning and Editorial
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Editorial calendar: Plan topic arcs, seasonal themes, and campaign tie-ins to support product launches and events.
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Story development: Build outlines, episode frameworks, and interview questions that keep conversations sharp.
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Guest strategy: Source, vet, and prep guests that add credibility and reach.
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Compliance and Approvals: Establish internal review workflows for regulated industries.
Production Setup and Workflows
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Studio and remote recording: Recommend cost‑effective equipment, room treatment, and remote options for multi-location teams.
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Recording standards: Mic technique, levels, backup capture, and file management for reliable sessions.
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Editing and sound design: Guidance on intros, music, transitions, brand sonic identity, and production polish.
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SOPs and templates: Create repeatable checklists, naming conventions, and templates to streamline processes and save time.
Distribution and Platform Management
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Hosting and feeds: Select hosting, configure RSS, and ensure listings on all major directories.
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Show pages and show notes: Optimize metadata, summaries, and CTAs for discovery and conversion.
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Transcripts and accessibility: Implement transcription and captioning for SEO and inclusivity.
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Episode packaging: Thumbnails, audiograms, pull quotes, and blog adaptations.
Launch and Growth
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Launch plan: Teasers, trailer, email and social rollout, internal enablement, and early reviews strategy.
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Audience development: Organic growth tactics, guest cross-promotion, partnerships, and community building.
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Paid promotion: Podcast ads, social ads, and retargeting plans with clear budgets and goals.
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Measurement: Track KPIs like downloads, completion rate, subscriber growth, and conversion events.
Training and Enablement
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Presenter coaching: Voice, pacing, interviewing, and remote guest management.
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Team training: Producer and editor skill-building for internal teams.
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Playbooks: Customised guides covering recording, editing, publishing, and promotion.
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Ongoing support: Retainers for office hours, episode reviews, and fast troubleshooting.
Looking to start a podcast to promote your business?
Are you considering switching your advertising budget from conventional channels, TV, radio, etc. to create fantastic content for your podcast?
Fill out the form below and we will get you started.
